What Are Vintage Signs & Advertising Worth?

Old signs and store advertising are some of the best-selling items in antique booths. Gas, oil, soda and farm brands are the most wanted. Reproductions are very common, so learn the signs of age before you price.

Typical US resale: $25–$108Rising this month

Updated October 4, 2026

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Advertising & Signs price guide

Typical in-person resale prices: booths, flea markets and estate sales. Online sold listings and auction records run higher.

Small porcelain gas and oil signs
$150–$800
Well-known brands, strong gloss and few chips earn the top.
Tin soda signs (Coca-Cola, Pepsi, Dr Pepper)
$50–$250
Original embossing and bright color push it up.
Advertising thermometers
$60–$200
Working glass tube and soda or farm brands sell best.
Lighted beer signs (1960s–1970s)
$40–$150
Working lights and motion features bring more.
One-quart tin oil cans
$10–$40
Bright graphics and no rust holes sell best.
Tobacco tins (Prince Albert and similar)
$5–$20
Older lithography and less common brands bring more.
Coffee and food tins
$15–$50
Colorful graphics and original lids push it up.
Wooden soda crates
$15–$40
Clear logos and local bottlers sell best.
Seed and feed signs
$40–$150
Farm brands with strong color and local appeal do well.
Store display cases and racks
$40–$200
Original brand graphics and working parts earn the top.

What vintage advertising and signs sell for by region

Based on real PocketPrice seller data and known market trends. Refreshed monthly.

Moving right now

porcelain gas and oil signs
Sinclair dinosaur porcelain signs
Conoco/Phillips 66 signs
railroad advertising tins
Vintage gas/oil signs (Texaco, Union 76)
California citrus crate labels
Vintage surf shop signage
grain elevator and Co-op signage

Region	Typical	Sellers’ median	Trend
Northeast	$25–$95	—	Steady
Southeast	$40–$150	$60tag price	Rising
Midwest	$20–$75	—	Steady
Southwest	$25–$90	—	Rising
Mountain	$25–$120	—	Rising
West	$20–$120	—	Steady
Atlantic	$15–$70	—	Steady
Quebec	$20–$100	—	Steady
Ontario	$20–$55	—	Rising
Prairies	$20–$100	—	Rising
British Columbia	$20–$120	—	Steady
Northern	$20–$100	—	Steady

Sell in one of these regions? A free account prices every item for your region and the way you sell.

What makes vintage advertising and signs worth more

Material

Porcelain signs usually bring more than painted tin. Neon and lighted signs have their own market.

Brand

Gas and oil, Coca-Cola, Pepsi and seed or feed brands draw buyers.

Originality

Reproduction signs are everywhere. Real age shows in weight, chips, grommets and wear.

Condition

Strong color, few chips and no bends raise the price. Some wear is expected and accepted.

Size and display

Signs that fit on a home wall often sell faster than giant pieces.

Often underpriced

Local bottler and dairy advertising with town names
Small porcelain door push plates
Oil cans and tins in barn and garage corners
Store giveaway items like rulers, calendars and fans

Usually overvalued

Reproduction tin signs sold as old
Modern 'retro' signs from home stores
Rusted-through tin with no readable graphics

Tips for selling vintage advertising and signs

1Hang signs high in your booth so they draw people in from the aisle.
2Label reproductions clearly. Honest pricing builds repeat buyers.
3Bring wire or hooks so buyers can picture the sign on their own wall.

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Advertising & Signs value questions

How do I tell a real porcelain sign from a reproduction?

Originals are heavy, often layered, and show chips with steel or black showing underneath. Many reproductions are lighter, too perfect or have artificial rust.

Should I clean or restore an old sign?

A gentle cleaning is fine. Repainting or restoring usually lowers value to collectors.

Do local signs sell well?

Yes, especially in their home area. Buyers love signs from their own town or region.